Price tag connoisseur

Are you a “Please return shopping carts here” sign connoisseur? Or may be a checkout divider aficionado? Well, I am both! And here is how it happened.

At Meaningful Works I was part of 99 Cents Only Stores Grand Openings in Eastvale, CA and Arlington, TX. What did it entail? Designing everything and anything that you can normally see at the store (price tags, shelf strips, merch stickers, way finding, wall and window graphics, cooler decals, CTA banners, parking, store hours, EBT signs, etc.) and MORE, because when a 99 Cents Store opens, it opens big! For both of the stores we came up with a themed activation event (Go Bananas and 99 Cheers), which led to some unexpected but fun duties for us: smoothie making, banana dancing, cheerleading and you name it! I am forever grateful for this experience.

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Wall Graphics

Wall Graphics

Backdrop for Arlington Store Activation Event

Backdrop for Arlington Store Activation Event

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The Team: Bryant Santamaria (illustrator), Hera Cho (desinger), Youna Jang (art director), Josephine Law (designer) and yours truly :)

The Team: Bryant Santamaria (illustrator), Hera Cho (desinger), Youna Jang (art director), Josephine Law (designer) and yours truly :)

CREDITS

Creative directors: Eric Boisvert, Nate Dolce
Chief Strategist: Yan Budman
Art director: Youna Jang
Designers: Maryia Bulka, Josephine Law, Hera Cho
Illustrator: Bryant Santamaria
Copywriter: Linda Birkenstock
Producers: Matt Pfeffer, Emily Neuman
Video: Tyler Evans, Tom Gault