ORO COFFEE PURVEYORS
The concept came about after researching the history and the current state of the coffee industry. Coffee is the most sought after commodity in the world after crude oil, and Italy being the cradle of the coffee culture as we know it, is infamous for being unreceptive to the coffee innovations and remains one of the most challenging markets for specialty coffee makers.
ORO means "gold" in Italian, and now is the "golden hour" to enjoy your coffee. Or better said in the tagline of this concept project: "Ora e l'ora d'oro"
My goal was to create a package concept that would feel premium, elevated and crafted (aka all things Italian like motorcycles, cars, fashion articles and etc.) yet modern and approachable to attract the most fastidious Italian consumer and make it worth a higher price point that is a given for specialty coffee.
This project was featured on The Dieline: https://thedieline.com/blog/2020/7/23/-student-weekoro-coffee-purveyors
PROCESS
