Breaking world Record

September 9th last year, the day Meaningful Works broke the world record for its client, 99 Cents Only Stores. I will always remember the month that preceded the event (my first month at the studio as an intern!) full of prepping the assets, box packing and figuring out the logistics. As well as the sleepless night on the eve of the 9th, knolling the giant 99 at the Rose Bowl in Pasadena and doing the meet-n-greet at 6 am on the Big Day. I still can’t believe we did it and am saving my 99 jumpsuit as an artifact from the day to show to my grandkids :)

775220239_NB_1749_9EE652EEAA3349A28CB474C3764BAD7E.JPG
8+Edit.jpg
10+Edit.jpg
IMG_1721.jpg
775220239_NB_1825_3B88E16F58616008ACFD9810D98DF9EE.jpg
775220239_NB_6332_E8F0F970B17502AF04BB2F0F58F713A7.jpg
12+Edit.jpg

CREDITS

Creative directors: Eric Boisvert, Nate Dolce
Chief Strategist: Yan Budman
Art director: Youna Jang
Designer: Josephine Law
Illustrator: Bryant Santamaria
Copywriter: Linda Birkenstock
Producers: Matt Pfeffer
Photographer: Jason Travis
Video: Tyler Evans, Tom Gault